
My mother, Josie, operated a beauty shop for 20 years or so, and until I was about 12 years old, this is how my sister Joan and I used to get our “permanent waves”.
The procedures for setting up, winding the hair, applying the chemicals, attaching the electrical rods, timing and cooking the hair, and cleaning up afterwards was probably similar in complexity to the execution of criminals in the electric chair. And, like electrocution, it was something you didn’t want to have done frequently.
We never got a permanent oftener than once per year. This is because the process turned our hair into frizzy steel wool and it took all year for it to relax, at which time Mother would do it all over again.
This form of torture during the 1930s was eased out by a fabulous new discovery called The Cold Wave. The Cold Wave was the cosmetology breakthrough of the century. It allowed straight hair to become curly without heat and electricity. And without as much frizz. My mother and the ladies who came to the shop were beside themselves with joy, and so were Joan and I. The only real drawback was that we couldn’t wash our hair for several days after and until then, we smelled like sauerkraut juice.
It wasn’t at first though. Until she was in 9th grade, Josie would only allow her hair to be combed in two different styles. The usual way was pulled back tightly into French braids which ended in long pigtails. Think Amish colonies. The second which she would occasionally accept, involved a pony tail worn like a geyser gushing out over her left ear.
Josie’s wardrobe in those days consisted entirely of garments purchased in the Boy’s Department. Any effort to get her into a dress was met with ferocious opposition. When she was 14, she was junior bridesmaid in her sister Elizabeth’s wedding, and at her insistence, instead of a gown, I made her an alternative pair of satin pants and top.
Right after that though, hormones, the opposite sex, or high school influence kicked in. The big makeover was launched and has never concluded.
At least hair is easier to manipulate now than it was during earlier eras. To show you what I mean, check out all the hairstyles you may catch Josie wearing.
What fun to hear about your Mom! Do you have a pix you could add of the electrical contraption?
I remember the days before hair dryers that came in the 60’s. We used to have to wash our hair at night and sleep on big rollers with much effort. And also before hair rollers, we’d put our hair into little circles and put bobby pins to hold them while they dried. We also appreciated hot rollers that we’d wear around to curl our hair. And every hair had to be in perfect place.
Linda Lewis
Josie looks cute with all those hairdos! I especially like that dark one with the green… future possibility??? 🙂
Hahaha, this post made my day! Loved all the different hairstyles Josie! 😉
Hahaha oh my god!
I have a picture of that permanent machine. I think I sent you one once. Look in with your 50th anniversary things.
I didn’t know Grama Josie ran a hair salon! Sounds like hair care was electrifying! How fun that Great Granddaughter Josie has beautiful hair. I love the video with different hairstyles! Great job, mom!
great blog! oftener? I don’t know that I’ve heard that one before.
Do you know the origin of the picture? I remember getting a perm like this when I was a little girl and it looks just like me at that age.
I saw this machine at an antique store yesterday. I figured it must have failed its trials in the factory and never actually got used by the general public. I can’t believe it really did get used. Thanks so much for sharing your story! My Grandma also used to say, “It hurts to be beautiful,” when I sat for my perms as a little girl, but there was no machine involved, thank goodness!
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